Privacy and Data Policy

This Privacy and Data Policy (“Policy”) explains how Missouri River Equipment (“we,” “us,” or “our”) collects, uses, and safeguards information received from you directly or through authorized third parties. This includes interactions at our retail locations, by phone, via our websites, applications, equipment, or through services we provide. We created this Policy to clearly communicate how we handle your information as a valued customer (“Customer,” “you,” or “your”).

1. What and How Information is Collected

We collect both Customer Data and Machine Data (collectively, “Data”) as outlined in this Policy.

1. Customer Data. To purchase, access, or use our goods and services, you may be asked to create an account with us, John Deere, or another equipment partner. This may include providing personally identifiable information such as your name, contact details, and account credentials.
   
   If you maintain an account with us, you are responsible for keeping your username and password secure and for all activity conducted under your account. Please notify us immediately if you suspect unauthorized use.
   
   Customer Data may also be collected when you communicate with us via email, complete forms, upload content, or authorize third-party systems (e.g., JD Link^TM) to share data with us. By granting such access, you provide us with a royalty-free, non-exclusive, perpetual license to use this information as described in this Policy.

Types of Customer Data may include:

• Personal Data: such as your name, address, phone number, email, Social Security number, or other identifiers.
• Transaction & Demographic Data: purchase history, service records, and demographic details to better understand your needs.
• Financial Data: billing address, payment details, or financing information. Note: we may report account activity to credit bureaus, which may affect your credit record.

You consent to receive communications electronically. You may opt out of promotional messages at any time by contacting hti@missouririverequipment.com or adjusting your account preferences. However, we may still contact you when required by law or to protect your interests.

1. Machine Data. Machine Data refers to information generated or stored on your equipment or devices connected to it. This may include:

• Technical information such as IP addresses, cookies, connection type, and device/browser data.
• Equipment usage data like fuel consumption, engine hours, diagnostics, software versions, and geolocation.
• Agronomic data such as crop yields, soil conditions, and chemical/fertilizer application rates.

Machine Data may be collected directly from your equipment or through third-party systems you authorize. By providing such access, you grant us a royalty-free, perpetual license to use the data as outlined in this Policy.

If personnel operate your equipment, you are responsible for informing them that data is collected and for obtaining all legally required consents.

1. Confidentiality, Security, and Storage of Data

We will not disclose personally identifying information unless necessary to:

• Comply with legal obligations
• Protect our rights or property
• Enforce this Policy or other company policies

We may share your Data with trusted vendors, service providers, or affiliates as necessary to deliver goods and services. We use commercially reasonable safeguards to protect your information, but no system can guarantee 100% security.

We may de-identify or aggregate Data and use or sell it in this form without restriction.

1. Collection by Third-Party Websites

Our website may contain links or advertisements from third parties. We are not responsible for their privacy practices. Advertisers may use cookies or similar technologies to serve ads. Please review their privacy policies before sharing personal information. You may opt out of certain cookies via the Network Advertising Initiative at www.networkadvertising.org/managing/opt_out.asp.

1. Updates to this Policy

We may update or modify this Policy at any time by posting changes on our website. Updates are effective immediately upon posting.

1. Children’s Privacy

We do not knowingly collect personal information from children under 13. If such information is discovered, we will delete it promptly. Parents or guardians who become aware of such activity should notify us immediately.